Money - How Emotions Influence Your Financial Personality


Gary Klaben

Wealth Advisor, Principal

Money and emotions. We like to think that they're not related, but they really are. More and more research is showing that we make the majority of our decisions emotionally. That's disconcerting. Dr. Ned Hallowell, an author and expert in ADD and ADHD, says that there are five ways that we deal with money emotionally.

Self-worth: You might have an actual one-thousand-dollar bill in your possession. It's rare and valuable. As you admire it, it just has to make you feel good about yourself.

Love: Money lets you do something generous for the people who you love. For instance, you can buy a plane ticket for your son or daughter to fly to their vacation destination. That's all about love.

Security: You may take that thousand dollars we spoke about earlier and put it into a savings account or an emergency fund at the bank. That's about security.

Power: You might make a deal with your grandchild and say, "Hey, look. If you can make it through college, I'll give you one thousand dollars." That's about power.

Attractiveness: You go out to the spa, and then you can get a new outfit and get all made up after you've been taken care of. That's about attractivenes


When it comes to emotions and money, Dr. Hallowell saysthere are three rules to follow:

Never worry about money alone Always have somebodywith you who you can trust to talk to about money.

Get the facts Get all the intel you can about themoney issue that’s concerning you right now

Have a plan At our firm, we make sure everybody’s got a plan they can refer back to. It keeps you rational so you can stay focused on your goals when really bad emotions might affect how you’re dealing with the money at the current time.  


If you want to learn more about emotions and decision making with money, I recommend Dr. Daniel Kahneman’s book Thinking, Fast and Slow. Kahneman argues that there are two ways of thinking: the fast way of thinking and the slow way of thinking. Without realizing it, we can fall into some real cognitive traps and have lots of little biases clouding our judgment.

Gary Klaben

Wealth Advisor, Principal

All information is from sources deemed reliable, but no warranty is made to its accuracy or completeness. This material is being provided for informational or educational purposes only, and does not take into account the investment objectives or financial situation of any client or prospective client. The information is not intended as investment advice, and is not a recommendation to buy, sell, or invest in any particular investment or market segment. Those seeking information regarding their particular investment needs should contact a financial professional. Coyle, our employees, or our clients, may or may not be invested in any individual securities or market segments discussed in this material. The opinions expressed were current as of the date of posting but are subject to change without notice due to market, political, or economic conditions. All investments involve risk, including loss of principal. Past performance is not a guarantee of future results.

Copyright © 2023 Coyle Financial Counsel. All rights reserved.

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